"YouTube Music is a new music streaming service made for music: official songs, albums, thousands of playlists and artist radio plus YouTube's tremendous catalog of remixes, live performances, covers and music videos that you can't find anywhere else - all simply organized and personalized".
The new YouTube Music app on Android. It's particularly popular in emerging markets where you can see YouTube listeners on public transport or other moments that Spotify and co would want to own.
What the hell is YouTube Music, you ask?
YouTube has announced it is launching a brand new music streaming service called YouTube Music.
So how does it work?
The video streaming company said it will also launch YouTube Premium, the revamped YouTube Red subscription service. YouTube Music has a comprehensive search function too, that you can use to find songs even if you don't know the name or artist.
YouTube Premium is rolling out in the existing markets with Red - the US, Australia, New Zealand, Mexico and South Korea, where existing subscribers can continue to pay the old price of Dollars 9.99 per month. Pitchfork reported that the app, with the help of Google Assistant, will make listening recommendations based on the time of day, location, and listening patterns.
Now You: What is your take on YouTube Music Premium and YouTube Premium?
The YouTube Music Premium subscription removes the ads and also gives access to background listening and downloads.
YouTube Music will borrow the Spotify model and offer a free, ad-supported tier as well as a premium version. Subscribers will get YouTube Music added for free, but it's not clear what will eventually happen to the older service - it does offer some features that YouTube Music doesn't, like the option to upload digital tracks to the web and stream them to any device. So essentially this is what is happening, YouTube Red will now be split into YouTube Music and the YouTube Premium. The brand will bring Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom later. In fact, new subscribers in countries where Red is already available can sign-up now to lock in the price ahead of the new service.
The launch of YouTube Music and rebranding of YouTube Red will hopefully provide some much-needed clarity and cohesion to Google's streaming strategy.