The result is that people contributing to the healthy conversation will be more visible while those that try to poison or undermine the debate with negativity will be digitally sidelined.
In March, the company specifically began focusing on trolls-many of whom aren't even violating the platform's policies, but are substantially detracting from engaging conversation.
They said that while less than 1pc of Twitter accounts have been reported for abuse, others have not because they have not violated policy per se, but have still have managed to have a negative impact on people's experiences of Twitter. When Twitter considers an account to be engaged in "trolling" bad behavior, it will display their tweets less and hide them in conversations. Twitter will look for signals such as unconfirmed email addresses, multiple accounts opened by the same user, and repeated interactions with accounts that don't follow them.
The signals will now be considered in how Twitter organizes and presents content in communal areas, like conversation and search, according to the duo. Twitter says accounts that behave inappropriately will be made "less visible" on the platform, especially on search and in public conversations, where the company sees the most abuse. "We're also looking at how accounts are connected to those that violate our rules and how they interact with each other".
"No. It's important to remember this is about behaviour, not content", she said. According to an announcement on its blog, Twitter will start using "new behavioral signals" to determine which users "distort and detract from the public conversation", and then use that determination to decide who gets to show up in certain searches and conversations, without having to wait for abuse reports.
Twitter says that initial trials have shows that using this method has resulted in an 8pc fall in the number of abuse cases reported to it. Twitter said the update has paid off so far, with abuse reports down 8 percent in the markets where it's been tested.
"This is only one part of our work to improve the health of the conversation and to make everyone's Twitter experience better". That means fewer people are seeing Tweets that disrupt their experience on Twitter.
However, the company acknowledged there was more work to do, and warned there would be "false positives" and missed incidents as the technology bedded in. You're not going to want to see unrelated tweets or users trying to promote their new SoundCloud mix by latching onto the trending topic. "We are making progress as we go", Dorsey said.