Facebook myPersonality App Exposing its Sold Data on You


The company also said the apps would be subject to a more thorough investigation into how they handle user data.

Federal investigators have reportedly questioned potential witnesses, including former employees and banks that conducted business with the company, a US official and other people familiar with the probe told the Times. But right after the announcement wherein the social media leviathan suspends 200 apps, Facebook once again finds itself in hot waters.

Facebook has failed to fully answer 39 questions submitted by United Kingdom members of parliament that aim to explore the social network's approach to data privacy and fake news, according to the parliamentary committee charged with investigating the matter.

The app allowed users to take psychometric tests and share their Facebook data, resulting in one of the "largest social science research databases in history", according to the myPersonality information page on the University of Cambridge's website.

Facebook has suspended 200 apps for possible misuse of user data.

Reports further claim that third-party apps can easily view app scores of 3.1 million people used this app and their personal details are now within an open-door reach.

We also don't know what criteria Facebook will use to determine whether a company is in violation of its policies, or how extensive each individual examination will be. The data allegedly includes information like age, gender, and relationship status of 4.3 million people.

More than 6 million people completed the tests on the myPersonality app and almost half agreed to share data from their Facebook profiles with the project. The report suggests that for those who couldn't access the data set because they didn't have an academic contract, there was a "working username and password" available on GitHub that was passed around between students working on tools for processing Facebook data.

I guess if you just leave all that personal data you collected for sale to others openly exposed on the web for years, you have to wonder how valuable it truly is.

In March, following Facebook's infamous data privacy scandal, CEO Mark Zuckerberg announced a full audit of all Facebook-connected apps.

"We suspended the myPersonality app nearly a month ago because we believe that it may have violated Facebook's policies", said Ime Archibong, Facebook's vice president of Product Partnerships.