This comment echoed with this year's Facebook data controversy, which Cook heavily criticized after it was revealed that political data analytics firm Cambridge Analytica was able to breach into the data and information of almost 90 million Facebook users. From the radical visionary that was Steve Jobs to its use of 100% renewable energy, Cook explains how Apple has rejected what is often considered common practices and the path of least resistance.
He added: 'So we choose a different path, collecting as little of your data as possible, being thoughtful and respectful when it's in our care because we know it belongs to you'.
Cook also applauded the anti-sexual harassment movement, telling graduates to be fearless like the women who say "Me Too". RSA recently disclosed that 51% of younger millennials (18-to-24) surveyed were concerned with personal information, particularly on social media, being used for blackmail.
Cook echoed Apple's former boss Steve Jobs, as he told students that the right way to go around a problem is to ask "what should we do" instead of "what can we do". "If you hope to change the world, you must find your fearlessness", he said.
Comparing Apple's approach to privacy with Facebook's is a bit like comparing apples to oranges because the companies' offerings are completely different. It's especially beneficial for Apple and other large U.S. technology companies that have hundreds of billions of dollars held overseas and are now bringing that money back. Without naming names, Cook was clearly making a reference to the recent privacy scandal that has rocked Facebook and, by extension, the rest of the tech industry.
"I think it's important that we don't all get Stockholm Syndrome and let the companies that work hard to charge you more convince you that they actually care more about you". In the interview on "The David Rubenstein Show: Peer-to-Peer Conversations", Cook acknowledged that previous trade policies were flawed but said Trump's move is also problematic.
Cook is counting on a new wave of graduates to decide just how ridiculous it is.