China, which considers Taiwan a rebel province awaiting reunification, has taken airlines, hotels and other companies to task in recent months for listing the island as a separate country on their websites.
USA clothing retailer Gap has apologised for selling T-shirts with what it says was an "erroneous" map of China that did not include territories claimed by China, following a burst of outrage on Chinese social media.
A photo of a gray T-shirt featuring the word "China" alongside a silhouette of a map of mainland China-which was notably missing several China-claimed territories-went viral on the Weibo social network, prompting outrage for being "incomplete".
The company, through a prepared statement posted on Weibo, said that it respects the territorial integrity and sovereignty of China and learned that a T-shirt in its Gap brand sold in some markets overseas did not reflect a map of China that was correct in design.
Hundreds of people complained on Gap's official account on China's Weibo microblogging website, the daily said.
"We are terribly sorry for this unintentional mistake". It also apologised for "this unintentional mistake and is now conducting internal investigations to quickly rectify this mistake".
Gap Inc has apologised for selling a shirt with an incorrect map of China after photos of the shirt found in an outlet store in Canada made the rounds online.
As an independent and sovereign nation, the people of Taiwan will not be subdued by any threat or intimidation, and any such attempts will only stir resentment from the people of Taiwan toward the Chinese government, he added.
U.S. hotel chain Marriott, Spanish clothing giant Zara and a slew of airlines have faced China's wrath for not classifying Taiwan as part of China on their websites. In January, websites as well as apps for Marriott were blocked for more than week after the hospitality company listed Hong Kong, Macau, Taiwan and Tibet as individual countries in both emails as well as apps.