On Friday afternoon, New Line's Rampage appeared to be dropping like a rock at the USA box office, with first projections suggesting the big-budget movie might not earn much more than $28 million in its launch.
"Because it's a movie about a family that needs to remain quiet, this is such a flawless atmosphere and one of the best scenes to tell the rules of how to remain quiet, what happens if you don't", Krasinski says in the video.
But while "A Quiet Place" remains the horror film of choice at the box office, Blumhouse's microbudget strategy has paid off again as the film only has a $3.5 million production budget and has also beaten pre-weekend projections of a $12-15 million start.
The parody trailer mashup combines key scenes from "The Office" - like "the longest silent streak in office history" - with tense scenes and music from "A Quiet Place". It's a flawless blending of the two, one that has us shaking.with laughter. That figure brings the movie's domestic total to about $100 million after 10 days in theaters. The movie, costing at least $120 million to make before marketing, will need to have strong legs to make its money back. China is the top global market for the film with a $55 million launch, while IMAX screens accounted for $10 million worldwide.
In its first weekend out, Dwayne Johnson tried to Rampage through the second-week returns for John Krasinki's horror film, but between The Rock and A Quiet Place, it mostly ended up a stalemate where both sides could claim victory. Audiences gave it a B-minus CinemaScore.
The most recent examples of the scream queens are perhaps in the new movie Truth Or Dare - which is released today.