The first quarter readings are not in line with the manufacturer's projections according the sources close to suppliers for some of its components, Apple Store workers and industry analysts say Bloomberg - with some employees saying their only selling 10 HomePods per day at their Apple Store. During the pre-order period, the HomePod garnered a third of the USA smart speaker market by units sold, according to Slice Intelligence.
Apple announced its ultra premium-quality HomePod speaker during its Worldwide Developers Conference (WWDC) 2017 keynote, saying at the time that its Siri-enabled response to the Amazon Echo and Google Home would arrive in time for the holiday shopping season of 2017. But after three weeks, the numbers had normalized, with Apple's weekly sales falling to just four percent market share. The China Times has a poor track record on predicting Apple's product plans including sales volumes, but reports generated on the supply chain by the publication are generally accurate.
The second problem, the experts called the HomePod limited in terms of playing music, which is played only from the Apple Music app.
Back in January, Apple entered the highly competitive smart home speaker market with the HomePod. People who worked on the device at Apple told Bloomberg that the company never viewed HomePod as more than an accessory even as the Echo device grew in popularity.
During its preorders, Apple made up a third of the smart home-speaker market. But in February and March, its share of revenue slipped to 19 percent, according to Slice Intelligence, compared with 68 percent for Amazon. Keep in mind that this took place less than two months after Apple finally started shipping the device. He says Apple will probably sell 7 million HomePods this year and close to 11 million in 2019.
That aside, it appears that consumers have chosen Amazon's smart speaker in large part to its digital assistant being able to interact better than Siri on random questions.
"Apple is %0D%0A" reportedly working on a cheaper model of the HomePod for release later this year.