The estate body in the same trim and engine pairing costs from £19,050.
Prices for the five-door hatchback will start at Â£17,930 for the entry-level Style and that's Â£2,300 less while the expected best United Kingdom seller, the Zetec, starts at Â£19,300, some Â£850 cheaper.
You can also go for adaptive front lighting or evasive steering assist - all self-explanatory but likely to be on the more expensive models.
The sporty ST-Line grade stands out with an aggressive rear diffuser, large roof-mounted rear spoiler and front apertures, and unique lower wing elements created to direct air to the air-curtain inlets.
Depending on engine and trim level there is a choice of drivetrain with either a standard six-speed manual gearbox and for the first time in a small or medium sized Ford, an eight-speed automatic complete with a new-look rotary-style selector.
Top end versions of the new Focus will also be able to handle the daily grind without the driver needing to touch the brake or accelerator pedals.
Are there hybrid or electric models?
What's new about the 2018 Focus?
Not to be left out of the race to make cars smarter, the 2019 Ford Focus is said to feature more "advanced features" than any Ford before it.
Head-up displays have so far been typically restricted to range-topping cars and premium brands, so it's quite big news that the first Ford to feature a head-up display is actually a Focus. There'll be native music streaming, too, while the FordPass mobile app will allow remote access to locate the vehicle, check things like its fuel level and oil life, and unlock and start it from a smartphone. Instead, the Sync 3 infotainment system has a more current free-standing 8-inch full colour touch screen that you can pinch and swipe just like you would with a smartphone.
Where do we start?
As you might expect, the new auto is laden with tech; adaptive cruise control now features a stop and go function for navigating through traffic.
The headlights, using a forward-facing camera, monitor lane markings for up to 65m ahead, enabling the lights to tilt and move to provide the driver with improved visibility on an approach to a corner, roundabout or junction.
Normal, Sport and Eco driving modes make their debut, while the new B&O PLAY 675- watt system has an impressive 10 speakers.
Should I buy this or a Volkswagen Golf?
First impressions suggest that the technology - both on the surface and hidden away beneath the vehicle - should ensure Ford takes a big leap forward with the fourth generation Focus. Unlike its rival's active cornering lights that relies exclusively on steering inputs, the Focus' Adaptive Front Lighting System with Predictive Curve Light uses a camera to read the road conditions ahead, and pre-emptively swivels and adjusts the headlamps' focus in anticipation of an upcoming curve, junction or roundabout. Combined with some competitive prices, it's off to a promising start.