The company said that it has 330 million users - 68 million in the United States and 262 million internationally, up 2% and 4%, respectively, year on year.
Twitter's previous inability to turn a profit or log consistent revenue growth had confounded investors given its ubiquitous media presence and popularity among celebrities, athletes and politicians such as U. S. Fourth-quarter revenue was $732 million, up 2% from $717 million in the year-ago quarter.
Advertising revenue totaled $644 million in the lastest period, up 1% year-over-year, while O&O advertising revenue gained 7% to $593 million.
There are millions of fake accounts tweeting, retweeting and liking numerous most high-profile accounts on Twitter. This ratio also gives some idea of whether you're paying too much for what would be left if the company went bankrupt immediately. Given that TellApart contributed $40 million in revenue in Q4 2016 and $0 in Q4 2017 and that Twitter's off-platform ad revenue declined by $34 million in Q4 2017 compared to Q4 2016, the non-TellApart piece of its off-platform ad business may have actually grown in the quarter.
Twitter reported a profit of $91 million in the last three months of 2017, compared with a loss of $167 million in the corresponding period of 2016.
Adjusted profit was 19 cents per share, topping analyst expectations of 14 cents per share.
Guidance - Finally, the company said that it expects to be profitable on a non-GAAP basis by the end of the year.
For Twitter, it's monthly active users did not grow from the third quarter, but it did grow 4% from a year ago.
The company attributes the USA user loss to "seasonality" and a change to the Safari web browser impacting its third-party app intergrations.
I guess there is just no pleasing some people, but smart investors will realize that what I said back in October still applies.
MAU was also impacted by increased information quality efforts, which are the company's overall efforts to reduce malicious activity on the service, inclusive of spam, malicious automation, and fake accounts. The company has gone through multiple rounds of layoffs since cofounder Jack Dorsey returned as CEO in 2015. The firm also struck deals with media companies for live news and entertainment shows to attract more users. However, daily active users did grow 12%, which is the silver lining for Twitter in this earning's report.
In January, Twitter COO Anthony Noto announced he was leaving to become the chief executive of SoFi. "And we're excited about what we're going to be able to do in 2018". Jefferies Group analyst B. Thill now anticipates that the social networking company will post earnings of $0.02 per share for the year, down from their prior forecast of $0.03.
The social media sector is trying to cope with a regulatory backlash in Europe and the United States over privacy, addiction to the medium, hate speech and alleged abuse of social media by Russian Federation to sway foreign elections.