Earlier this week, H&M was forced to apologise and order a mass withdrawal of stock after publishing an advert depicting a black boy wearing a green hoodie emblazoned with "coolest monkey in the jungle" triggered outrage. The Weeknd ended his collaboration with them, and social media in general spurned the retailer for the offensive imagery.
Leftist activists in South Africa are trashing H&M retail stores throughout the country in protest of the fashion retailer's so-called "racist" hoodie with the words "coolest monkey in the jungle", worn by a black child on the company's website. Video footage showed protestors trashing displays, pulling down clothes rails and toppling mannequins.
In one instance, officers fired rubber bullets to disperse the protesters, the police added.
The protesters dispersed at around 14:00, according to Brooklyn police spokesperson Captain Anton Breedt.
EFF leader Julius Malema said he doesn't regret taking the action, the South African Broadcasting Corporation reported. All rational people should agree that the store should not be allowed to continue operating in South Africa.
This H&M ad has been deemed racist by many critics.
The H&M shop inside the majestic Menlyn Mall was closed and cordoned off on Saturday after it was hit by Economic Freedom Fighters protests.
A netizen "TheColouredZimbo" said via Twitter, "What happens if H&M pulls out of South Africa?"
H&M issued a statement Monday: "W$3 e apologize to anyone this may have offended".
EFF supporters destroyed the window of the store, vandalised property and stole from it.
The company said it had removed the image from all its marketing.
"We strongly believe that racism and bias in any shape or form, deliberate or accidental, are simply unacceptable. We stress that our wonderful store staff had nothing to do with our poorly judged product and image".