It unveiled a new ThinQ lineup of AI-powered 4K OLED TVs, which support both Alexa and Google Assistant depending on the country, during its press conference at the annual Consumer Electronics Show (CES) in Las Vegas.
This isn't the first time LG has shown off this tech, we saw an little 18-inch prototype a few years ago, but this is in a whole other league.
The dawn of rollable OLED is nearly upon us, and it will bring with it some very impressive new form factors for phones, tablets, and, in this case, HDTVs. Fast-forward to this week, LG has come back with its next attempt - only bigger and better than before.
With the press of a button, LG Display's 65-inch screen slowly lowers into a box, rolling up around a solid core like wrapping paper.
The device looks promising and appears to bring forth a bunch of advancements to the traditional flat-screen TV. The prototype from LG Display, however, will surely help in driving down the prices of 4K TVs that are now available in the market. "It can be rolled up and hidden when not in use", LG says, meaning you can tell everyone you don't watch TV and then unroll it and binge Black Mirror when they leave.
The key to LG's radical new display is that it does not require a backlight, according to the.
But an easy-to-store display could appeal to consumers and businesses who want a ginormous television but don't have enough space.
LG Display said it plans to expand production of OLED displays through its investment in China.
From introducing three new work robots to portable Bluetooth speakers and its latest artificial intelligence (AI) speaker, LG has plenty of announcements ahead of this year's CES event. Samsung did not reveal the price or when it will be available exactly but it did confirm that it will ship this year.
The TV boasts maximum resolution with 33 million pixels (7680x4320), which is 16 times more than FHD (1920x1080) and 4 times more than UHD (3840x2160).
LG will integrate its A.I. platform across its full product lines, including smart TVs, refrigerators, washers, dryers, ovens and other home appliances, as well as systems for connected cars.