YouTube cancels Logan Paul's advertisement deals following controversial video


Paul's video, filmed in Japan's Aokigahara Forest, showed the body of a man who had committed suicide, though the face was blurred. The action by YouTube whose parent company is Google serves to show how the company is dealing with controversial content.

While this is not the outright ban that many people saw fitting for Paul, it will certainly put a large dent in how revenue stream and serves as a deterrent to other users to upload disturbing and offensive content. That didn't stem the tide of criticism and on Wednesday YouTube suspended its business deals with Paul.

Meanwhile, the video-sharing site confirmed that it had removed Paul's channel from its Google Preferred platform, which therefore excluded it from the lineup of famous channels for blue-chip advertisers.

This week, Google finally announced its decision to drop Paul from Google Preferred, which is "a special advertising program that connects top channels with brand advertisers, and from Foursome, a series on YouTube Red, the streaming service's premium subscription service", according to USA Today.

The video has since been removed from YouTube but Paul and his friends filmed the body, included it in the vlog, and make insensitive comments and jokes.

Paul released his discovery to his YouTube channel for his 15 million subscribers to see. YouTube initially issued the video a "strike" for violating their terms of service, but have now chose to take a more drastic set of actions against Logan Paul.

By the end of 2017, Google and YouTube were dealing with a sea of bad actors who were publishing disturbing children's content or videos targeted toward kids. The video site had initially given Paul a strike for posting a violent and graphic content that goes against the community guidelines.

The corporation acknowledged the anger by starting a tweet response on January 9 with the sentence: "Many of you have been frustrated with our lack of communication recently". You're right to be.

On Tuesday, Youtube also took to Twitter to post an open letter directed toward its community.

Logan Paul's original series for French digital-media company Blackpills has been permanently mothballed.

YouTube assured its audience that in addition to dishing out consequences for Logan, it will also be taking steps to prevent something like this from happening again.