THAI authorities have put a brake on the current craze by over-adventurous men in Thailand using laser treatment to whiten the skin tone of their genitalia, warning that such practice could invite adverse health impact.
'These days a lot of people are asking about it.
Lelux Hospital previously made a splash on social media by promoting its "3-D vagina" procedure, which involves injecting a patient's own fat into the mons pubis to achieve a "plumper" look, according to Newsweek.
It said it can cause pain, inflammation, scars and may even effect the reproductive system and having sex.
"They are popular among gay men and transvestites who take good care of their private parts".
More than 100 men a month have been making a pilgrimage to The Lelux Hospital in Bangkok which began offering the unconventional treatment six months ago.
The whitening service costs around US$650 for five sessions.
"We have to be careful because it's a sensitive part of the body", Bunthita said, adding most clients were aged between 22 and 55 years old with many from Thailand's LGBTQ community.
"We get around 100 clients a month, three to four clients a day".
Skin whitening laser treatments have been around for a long time, but were first primarily used to reduce the appearance of blemishes like lesions and moles or to reduce the appearance of vitiligo, a disease that causes the loss of skin color in blotches.
"All of the equipment received certification [by Thailand's Ministry of Public Health]". It reached viral status on Thai TV and social media.
One Facebook user said: "I thought size matters... now colour?"
Specifically, the country of Thailand is finding an increase in the trend.
Dr Thongchai Keeratihuttayakorn from the ministry said: 'Penis laser whitening is not necessary, wastes money and may give more negative effects than positive ones'.