Amazon launches Prime service in Singapore five months after entering Asia


The members can also enjoy the streaming service Amazon Prime Video and gaming subscription service Twitch Prime. From this week, however, it is offering its full Prime bundle which includes free worldwide shipping on orders over SG$40 and subscriptions to its Prime Video service and Prime Twitch offering.

This follows news that the American e-commerce giant has ended its FREE AmazonGlobal Saver Shipping service yesterday, 5 December.

Amazon made its entry into Southeast Asia when it launched its Prime Now service in Singapore in July.

But administrative assistant J. Tan, 38, said he was disappointed that items he had been eyeing, such as the Nintendo Switch game console, are not available through the Prime Now app and no longer qualify for free shipping on the U.S. store.

Free two-day shipping is very important to Amazon Prime members - so much, in fact, that they would cancel their membership if it wasn't offered.

Prime members will also be able to access content in Prime Video and Twitch Prime. The price for the monthly membership is at S$8.99.

But for a limited period, it goes for $2.99 a month, although Amazon did not specify for how long.

So long as orders are $60 or more, Singapore Prime subscribers will be able to order a choice from over 5 million items shipped from Amazon US.

Prime membership in the USA costs US$10.99 a month or US$99 a year. Customers who make orders above SGD60 using the Prime Now mobile app will not have to pay global shipping fees.

Amazon Prime International's vice-president Jamil Ghani said more benefits will be added over time for Prime membership here.

"The Prime programme in every geography is custom designed for that region".

While benefits are only restricted to the mobile app, Ghani said that more will be added in the future for Prime membership in Singapore. "We will keep making Prime better, adding even more selection and benefits".

Prime membership is country-specific and not transferable, he added, meaning that those with US Prime memberships can not convert them to local ones.

Lazada had launched its own subscription-based customer loyalty program LiveUp in Singapore in April.

It offers users benefits such as rebates and discounts for RedMart, Netflix, Uber, UberEats and Taobao Collection.