The Google-Amazon spat has left more customers caught in the crossfire


Two months ago YouTube disappeared from the Amazon Echo Show device. The new statement drops this pretense in favor of what seemed obvious from the start: Amazon and Google increasingly compete in the areas of smart home, home entertainment, and voice assistants; cutting off access to one another's products is really all about creating leverage for better business deals.

So now we're back to square one, with Echo Show users left unable to access any YouTube content. Fire TV users, meanwhile, will lose access on January 1.

However, a Google source told Engadget, the resentment over the implementation of the YouTube app on Amazon devices, which Google previously said "violates its terms of service", continues.

Google is preventing YouTube from working on Amazon products like the FireTV and the Echo Show. As you can imagine, Google likely wants to have YouTube on Amazon's services, since millions of people use them and Google is all about that reach.

In a statement aGoogle spokesperson said: "We've been trying to reach agreement with Amazon to give consumers access to each other's products and services". The speculation is that Amazon broke features Google relies on to track ads and earn money from YouTube videos. Now, Google is striking back even harder. "We hope to resolve this with Google as soon as possible". Similarly, Amazon Prime Video doesn't support Google's Cast feature, making it hard to get video to a big screen for Android users. In November, Google said Amazon also stopped selling some of its connected home devices from its Nest subsidiary. For Amazon, that leap has made CEO Jeff Bezos the richest person in the world, with a total net worth of more than $96 billion.

Google and Amazon have been in discussions for a long time to try and have a more mutually beneficial relationship, but it sounds like it hasn't been going well. While this was certainly a big blow when it comes to content, Amazon would cleverly find a loophole that would allow it to direct users to the web version of YouTube.