Retailers such as Walmart, CVS and Starbucks launched their mobile wallet entries well before Target did, but the retailer is making similar arguments to try and woo shoppers to pay via mobile: Enjoy quicker checkout than paying via other methods, and combine mobile pay capabilities with rewards and deal offers. Unlike other payment solutions, Wallet is not designed for use as a general means of payment and instead is very specific to use by Target customers, when in a Target store. For example, you can use Google Assistant to get same-day delivery from the retailer and grab groceries from its Prime Pantry competitor called Restock.
"Wallet in the Target app makes checkout easier and faster than ever", said Mike McNamara, Target's chief information and digital officer. "Guests are going to love the convenience of having payment, Cartwheel [a coupon clipping service] offers, Weekly Ad coupons and GiftCards all in one place with Wallet".
Wallet is available now within the Target app. It has already included Apple Pay integration on iOS. As a result, the main selling point suggested by Target is that it will speed up the checking out process when visiting Target, and according to the company by as much as four times.
Currently, Wallet is only open to those who have the Target REDcard, but the feature will roll out to non-cardholders soon.