Lamborghini drives into luxury utility vehicle niche with launch of Urus

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In addition to the 650 horses under the hood, the Lambo is also equipped with an eight-speed automatic that sends power to an advanced four-wheel-drive system with active torque vectoring and four-wheel-steering. It can hit 62 miles per hour in 3.6 seconds and will continue accelerating all the way to 190 miles per hour. The standard Carbon Ceramic Brakes are no less impressive: the Urus decelerates from 100-0 km/h in 33.7 metres.

Styling is inspired from the classic LM002 as well as the aforementioned Aventador and Huracán supercars. Lamborghini-signature hexagonal shapes grace the air vents, door handles, and cup holders. There is also a high end infotainment system and a Bang & Olfusen sound system.

Inside is the premium interior you would expect, with leather upholstery adorning the sport seats in the front, rear bench and dashboard.

Lamborghini has unveiled its first SUV in a quarter of a century with this - the Urus. Company executives unveiled a concept of the rig five years ago, but this is the first time they have shown a real-life production version to the public. Lamborghini says that the Urus (named for an ancient, extinct ancestor to modern bulls) is it's first vehicle "to involve not just the driver, but also their families".

"The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV", Lamborghini CEO Stefano Domenicali said in a statement. The model could lift the brand's earnings by more than 50% in 2019, Dean said.

Lamborghini Urus side

Inside the Urus develops into a luxury sports auto, with three-spoke steering wheel incorporating a vibration damper to enhance comfort and multifunction controls including the Lamborghini Infotainment System (LIS), vehicle set-up, media, telephone and navigation.

"We are entering new markets that will be very important for the future of our growth".

As previously mentioned, Lamborghini has a reputation for creating stylish cars and even though Urus is an SUV, it still ships with a Lamborghini trademark design.

Super SUV and stonking performaner. "From now on, Lamborghini will change its position in the automotive industry".

Prices for the Urus start from £131,500, with the first deliveries taking place in Spring 2018.


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