Australian tech startup Koalasafe has been selling its product via the Amazon Marketplace since 2015.
Customer orders will be fulfilled from Amazon's new fulfilment centre in Dandenong South.
In a move certain to fuel competition from traditional retailers in the lead up to Christmas, Amazon will offer free delivery on orders over $49 with a one-day service in select areas.
"They can sell at whatever price they like, but I can't and Woolworths can't and Coles can't, how come Amazon can do what they like and break all of the rules but none of us can?"
Braeuniger said Amazon was committed to Australia for the long-term and wanted to become a significant part of the Australian economy and retail sector.
It's a huge moment for Australian retail, and one of the most anticipated launches of the year, after Amazon confirmed in April 2017 it would expand its operations in Australia.
While Amazon's launch is likely to shake up the retail environment, the fact that it has just one distribution centre for the entire country means, at first, the service will not be almost as comprehensive as the United States or UK version.
"Over time, we will create thousands of new jobs and invest hundreds of millions of dollars in Australia", Mr Braeuniger said.
Aussie customers can shop anywhere, anytime through the Amazon Shopping app, and desktop and mobile browsers. The result will be an ever-improving customer experience driven by the regular introduction of new products and services that we hope customers will love. Customers can also track orders, contact customer service, read product reviews, or simply browse the growing selection at the time and place that suits them best.
While Amazon has been busy hiring for its music offering since before June, filling the roles of Music Curator, Senior Music Curator, Senior Marketing Manager, and Head of Digital Music, Amazon Music Unlimited won't launch until early 2018. Prime offers tens of millions of members around the world an unparalleled combination of shipping, shopping, and entertainment benefits.