Also, if these apps collect personal data unrelated to the functionality of the app - the developers must highlight this prior to collection and transmission, so the user knows how the data will be used.
Google is introducing significant changes to how it enforces its Unwanted Software Policy, which should result in better privacy and transparency for the world's two billion Android users. Apps that handle user or device data will soon have to provide their own privacy policies. Whenever that app uses data, the Data Saver bubble will show the current rate of data usage, and users can easily choose to block that app's data use if things start to get out of control. Mobile applications are notorious for collecting data and information that it shouldn't, and Google recently announced a couple new measures it'll be putting in place to help crack down on this.
In a blog post, Google notes that the Safe Browsing warnings will appear "on apps and on websites leading to apps that collect a user's personal data without their consent". Interestingly, it does not matter whether apps are featured in Google Play or they come via other marketplaces. "For example, during analytics and crash reportings, the list of installed packages unrelated to the app may not be transmitted from the device without prominent disclosure and affirmative consent".
There is also a new set of guidelines on how devs should be handling user data and providing disclosure. Further, the update wanted developers to show these details within the normal usage of the app and not hide them in the settings. To gain consent, the user will need to tap to accept or tick a check-box.
Google's newest Android app might be its most useful of all.
In recent times, Google Safe Browsing has had a positive impact in lowering the unwanted and malicious mobile behavior in the Android ecosystem.