Is Amazon Adding Ad-Supported 'Prime TV' Service


Amazon is developing free-to-consumer, ad-supported video service, Ad Age reports, citing unnamed ad agency sources.

It's uncertain if Amazon's exclusive video content will be part of the ad-supported version of Prime Video, but the rumors call for an extensive catalog of TV and movie studios' productions that will be expanding the amount of content it has to offer. For now, we will have to wait and see as we are likely looking at 2018 at the earliest before any announcement on this service is made.

Perhaps coincidentally, Amazon on Monday announced that it had inked a multiyear deal for the television rights to The Lord of the Rings. The good news is there might soon be an easier way to watch Amazon Prime for free.

"Content really drives engagement", noted Chris Kuist, senior vice president for research and impact at IAB.

Things are different this time around, however. By creating a free, ad-supported streaming service, of course. The entire concept just seems like a departure from the grand ideas that Amazon typically prides itself on.

Services like this now are offered on a number of video and radio platforms, including YouTube, TuneIn Radio and iHeart Radio, Kagan noted. Speaking of Facebook, the social media behemoth recently introduced Watch, a new section of its website and app dedicated to longer-form videos and original series. And according to a new report, that's exactly what Amazon is setting out to do.

Despite showcasing its fair share of acclaimed shows, Amazon continues to lag behind Netflix in the war for streaming domination.

The release of a free platform could also enable Amazon to target cost-conscious markets, like India, where a significant number of residents aren't in a position to shell out $10.99 a month - or $99 per year - for a Prime membership.

This is not the first time Amazon has been reported to have something like this in development, however.

David Jones is a freelance writer based in Essex County, New Jersey.