Emirates releases new advert fronted by Jeremy Clarkson

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Dubai wants a guarantee that Airbus (AIR.PA) will keep production of the A380 superjumbo open for at least 10 years before state-owned Emirates places a new order for the world's largest jetliner, the airline's president said on Monday.

Featuring floor-to-ceiling sliding doors for maximum solitude, most of the suites also offer a window view, which can be enjoyed with a pair of bespoke binoculars.

Emirates' first class cabins will also introduce what's said to be the first-ever "virtual windows" on board an aircraft, installed across the windowless middle seat suites in first class.

Commenting on the cabin upgrades, Sir Tim Clark, President of Emirates Airline said: "The in-flight experience is the heart of our brand and service proposition".

The zero gravity position was described to be "better than laying on a fairytale cloud" by former Top Gear presenter Jeremy Clarkson, who features as an ambassador for the airline in a video highlighting the new cabin designs.

These items are present in the cabin, along with a dedicated entertainment screen and zero-gravity leather seats, which are derived from those used in NASA space travel.

Whilst the cabin design draws inspiration from Mercedes' luxury auto interiors, the partnership will also extend beyond the flight path with Emirates confirming the use of the German carmaker's vehicles on all of its future premium chauffeur services.


The collaboration also extends to include an exclusive S-Class Chauffeur-drive service, whereby passengers flying in the new First Class cabins can make use of new S-Class models for door-to-door transfer to and from Dubai airport from December 1, 2017.

Passengers in first class will have access to new Bowers & Wilkins active noise cancelling E1 headphones, exclusively designed for the carrier, to ensure optimum sound quality.

It's hard not to associate the word "luxury" with the Mercedes-Benz S-Class, so much so that Emirates Airline used one as its inspiration for the completely redesigned First Class in its Boeing 777 fleet.

Speaking to reporters at the Dubai Air Show, an worldwide showcase for commercial aircraft staged every other year, Clark said the refurbished jets would begin operating on routes to Brussels and Geneva, but would expand to other routes over time.

The business class cabins, with personal mini bar, privacy panels and seats with a 72-inch pitch that can move into a fully flat sleeping position, aren't half bad either...

He also played down reports that Emirates, which had previously said it was seeking 50-70 twin-engined jets, had taken a more conservative tack by ordering only 40 787-10s.

Long-haul carrier Emirates says it will buy 40 Boeing 787-10 Dreamliners in a deal worth some $15.1 billion.

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