Pepsi Enters Brand Partnership With Baseball Sensation Aaron Judge

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Cody Bellinger #35 of the Los Angeles Dodgers rounds the bases after hitting a three-run home run during the fifth inning against the Houston Astros in Game 5 of the 2017 World Series at Minute Maid Park on October 29, 2017, in Houston.

Only three previous times have both leagues' Rookie of the Year been awarded unanimously: Benito Santiago and Mark McGwire in 1987, Mike Piazza and Tim Salmon in 1993 and Scott Rolen and Nomar Garciaparra in 1997.

The Yankees outfielder and finalist for the Rookie of the Year will serve as the new spokesperson for Pepsi, the soda giant announced Monday. Financial terms of the agreement were not disclosed.

We are thrilled to welcome Aaron to the Pepsi family.


The Dodgers have captured back-to-back NL Rookie of the Year Awards following shortstop Corey Seager's successful bid for the hardware in 2016. The 25-year-old outfielder is considered the frontrunner to earn American League Rookie of the Year honors. The large baseball son of the American League, a major presence on the field and in many fans' hearts, was heading for this award from the minute people realized his early-season production wasn't a fluke.

Coming off a year in which he struck out in almost half his plate appearances, Judge beat out Aaron Hicks to claim the Yankees right field job in spring training and went on to hit.284 with a rookie-record 52 home runs and 114 RBI.

The relationship is also a major get for Pepsi.

For now, Judge will be associated with regular Pepsi, Toman said, unlike the company's deal with Dallas Cowboys quarterback Dak Prescott, whose PepsiCo deal also includes the Frito Lay side of the business with Tostitos.

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