Following the incredible success of their adorable Christmas advert a year ago, department store John Lewis had a lot to live up to.
John Lewis has this morning unveiled its hotly anticipated Christmas ad, the star of which is Moz The Monster who sleeps under the bed of seven-year-old Joe.
The pair have so much fun in the evenings that little Joe starts to fall asleep during the day as he's so exhausted.
As usual, the ad, "Moz The Monster", is right in the festive feels.
The pair form an unlikely bond, but staying awake all night leaves the youngster super sleepy all day, so he's given a night light for Christmas, to help him get some peace and quiet.
Luckily, ever-thoughtful Moz spots his sleepiness, and thanks to a cleverly chosen Christmas gift (purchased in John Lewis) he manages to solve his little friend's monster-induced insomnia.
The premiere comes after the much anticipated advert was nearly ruined by John Lewis themselves after they released a toy version of Moz the Monster in stores.
It was directed by Michel Gondry, who won an Oscar as a writer of the film Eternal Sunshine Of The Spotless Mind and helmed the 1996 Levi's "Drugstore" commercial as well as music videos for Bjork, the White Stripes and the Rolling Stones.
John Lewis has finally launched its Christmas advert for 2017, featuring a young child being surprised by Moz the Monster, a friendly giant who is living under his bed.
The clip will receive its first airing on Channel 4 tonight (Friday 10 November) at 9pm, with a simulcast taking place on all of Sky's own channels.