Google to start blocking redirect ads in Chrome from 2018

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Another issue is when users click on a link that takes them to an ad, while the content sought will be in a new tab.

Recently, the browser found a small number of web content producers abuse the internet's flexibility and power to take advantage of users and redirect them to unintended destinations.

It's a major problem, and Google says 20 per cent of feedback reports it receives from Chrome users on desktop include complaints about encountering unwanted content.

A URL redirects is when a user is unexpectedly redirected to a different webpage.

"To address this, in Chrome 64 all redirects originating from third-party iframes will show an infobar instead of redirecting, unless the user had been interacting with that frame". This will keep you on the page you're reading, without any annoying redirect jumps.

Later down the road, Chrome 65 will fix that particularly nasty nonsense when the link you meant to click opens up in a new tab but the parent page redirects to an ad.


To that end, Google's objectivity and interests - while often aligned with the greater good - do seem to be worth taking into considerationg in this case given that Google makes around 90 billion dollars per years in online advertising revenues before it introduces a feature that will block other companies' ads. The Chrome 65 release is set for March 6.

Finally, Google is also tackling more aggressive redirects, such as play buttons that actually send users to a new page and transparent overlays on websites that result in lots of pop-ups or new tabs when a user clicks anywhere on the page. These have proven to be hard to detect automatically, but in January Chrome's pop-up blocker will prevent sites with these types of abusive experiences from opening new windows or tabs.

Google is also closing a loophole that has allowed advertisers to get around Chrome's pop-up blocker.

The last of the three new features launched today, is named Abusive Experiences Report, and is in the form of a blacklist of sites that use misleading UI elements that redirect users without their consent.

Google's Chrome browser is used by over half of all Americans and its standing in the tech world, and as a search giant, have positioned the company to more or less dictate its terms to the rest of the world.

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