Unfortunately for the American e-commerce website, its smartphone crashed and burned in the market. He has been planning to capitalize on Flipkart's Billion brand which offers budget smartphones to customers. It aims to bring high-quality products to the Indian consumer. The phone will go on sale starting November 15. It is a Billion branded smartphone. Backed by the billions of Japan's Softbank, Flipkart has chose to take on the likes of Xiaomi, Motorola and Lenovo on their own turfs by jumping into the fray with a budget smartphone of its own. The smartphone will be available in two variants. For 4 GB RAM, you will have to spend Rs 12,999. In fact, the company's co-founder Sachin Bansal even stated that the device had come about after deep data-mining millions of customer reviews.
"This is a very significant event for us, given that a hi-tech product like a smartphone takes our brand to another level".
Every city, every lane, every temple, every plain - there are billions of colours to capture. The Capture+ flaunts a full metal body with elegant and ergonomic curves and can easily pass on as a device that costs thrice as much. This helps with the easy grip.
On the software front, the Billion Capture+ is running pure Android 7.1.2 Nougat out of the box. The company has specifically mentioned that the handset comes with "no unnecessary bloatware", meaning the interface may be close to stock Android.
The Flipkart smartphone, based on the Android operating system, will be priced at Rs10,999 for the 32GB model and at Rs12,999 for the 64GB model, Billion category head Hrishikesh Thite said. Under the hood, there is a Qualcomm Snapdragon 625 octa-core SoC paired with 3GB/4GB of RAM. The storage is also expandable up to 128GB. Flipkart has used a USB Type-C port in the smartphone.
QuickCharge for getting 7 hours life in jsut 15 minutes as claimed by the company.
At a point where most smartphones in this price range are from foreign brands, this is a Made in India product that packs a solid punch. Camera features touted by Billion Capture+ include Super night mode, Bokeh effect and Depth-of-field.
Under the Billion brand, the company now sells mixer-grinders, irons, cookware, and backpacks.
On one hand, these products can be positioned like Amazon's Basics.
Flipkart, which claims to be the market leader in the smartphone category has several exclusive and non-exclusive partnerships with brands such as Xiaomi, Samsung, Vivo and Oppo.