Chief Executive Officer Tim Cook considers AR less isolating than VR and as potentially revolutionary as the smartphone.
"We're already seeing things that will transform the way you work, play, connect and learn", he said in the most recent call. The report also claims that Apple will release a new version of ARKit in 2018 that will pave the way for developers to begin building experiences that could target this device. It has been reported that the augmented reality team is being led by Mike Rockwell, former engineer at Dolby Labs.
"Today I can tell you that the technology itself doesn't exist to do that in a quality way", Cook said.
However, the company has also for some time worked on specialized glass for AR glasses and headsets, telling prospective customers in a data sheet: "For "see-through" consumer electronic applications, Corning's solutions deliver outstanding field of view, image quality and definition (sharpness, contrast and low chromatic aberrations)". It will bear similarities to the "system-on-a-package" component in the Apple Watch. Just as tvOS powers the Apple TV, macOS runs on Macs and watchOS runs on Apple Watches, "rOS" will power Apple's AR headset. Also mentioned is that Geoff Stahl, a former software manager for games and graphics at Apple is also one of the directors of rOS.
The company is reportedly looking into voice control through Siri, touch panels, and head gestures. Apple's engineer's team is using HTC Vice headsets for testing.
Apple is working on several challenges like battery life. Apple also invested $200 million in Corning in May as part of a $1 billion commitment to strengthen US manufacturing.
In search of a new product to make a breakthrough and surpass the iPhone, the United States technology company Apple is pointing in an interesting direction.