Amazon to roll out pop-up stores inside Bay Area Whole Foods locations


These pop up shops will interest many potential buyers as they will be able to test and try out the products before actually buying them online on the Amazon website.

"I think over time you'll see more cooperation and more working together between AmazonFresh, Prime Now and Whole Foods as we explore different ways to serve the customer", Amazon Chief Financial Officer Brian Olsavsky said during a quarterly earnings call late last month.

The Seattle-based company says that Whole Foods stores in Chicago; Denver; Rochester Hills, Michigan; Davie, Florida; and Pasadena, California, will open Amazon pop-up stores next week.

To encourage visitors to grab an Echo speaker or Kindle along with the mince pies, Amazon will be offering some reasonable discounts on its gear starting the week before Black Friday.

With Amazon now the owner of the Whole Foods healthy-eating grocery chain, it should come as no surprise that it'd start putting its products on the shelves next to desiccated fruit and quinoa parcels. The acquisition gives Amazon a footprint of 470 stores across the U.S., Canada and the U.K. Amazon introduced new Fire TV and Echo devices in September.

Amazon also has set up lockers in some stores for pickups and returns of Amazon goods, and vowed to keep lowering prices.

Whole Foods Stores has gotten a makeover with installation of lockers from Amazon. After Thursday's announcement, it seems that Amon will be continuing to use Whole Foods Stores according to their interests and advantages.