Shopping With Google Assistant Coming Soon, Target Added to Google Express

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Voice shopping is still in its infancy, with most consumers not yet used to buying paper towels or shampoo using a smart speaker like the Google Home or Amazon Echo.

Shortly following the launch of Walmart, Google Express is now adding Target to its growing list of available stores.

Target's online sales rose 32 percent last quarter, well behind the 60 percent jump seen by Wal-Mart, which joined Google's online mall last month.

For many, the experience of shopping at Target is nearly a religious experience.

Target is offering two-day deliveries when you order through Google Express and free shipping on orders over $35.

The Google Express expansion follows Target's successful trial of the home-delivery shopping service in California and NY, allowing more guests across the country to shop Target's assortment via the service for delivery in two days.

"Target and Google teams are working on the next chapter, building experiences that digitally replicate the joy of shopping a Target store to discover stylish and affordable products", said Target's chief information and digital officer, Mike McNamara. And since items are shipped from a nearby Target store, guests will receive their orders in just two days.


As for Target, the big box chain announced that by 2018, Target REDcard holders will be able to link their cards and save 5 percent when shopping Target via Google Express.

Starting today, you can shop Target from anywhere in the United States through Google Express and with the Google Assistant (except for Alaska and Hawaii).

Through the partnership, Target and Google teams will collaborate on creating innovative digital experiences using voice and other cutting-edge technologies to elevate Target's strength in style categories such as home, apparel and beauty.

You now can't tie your Target account to Google Express, but Target says that will be an option in 2018.

The latest beta version of the Google app has been released and gives us a glimpse into a few new features the company is developing for Assistant.

To learn more, read this blogpost on Target's A Bullseye View.

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