Umang Bedi, Facebook India & South Asia MD, Is Leaving the Company


Umang Bedi, the Managing Director of Facebook India, stepped down from his position on Tuesday, the social networking company said. He has alsobeen associated with HT Media and Hindustan Unilever.Bedi had joined Facebook in July past year, taking over the India business from Kirthiga Reddy who moved to thecompany's headquarters in Menlo Park, the US. "He's built a really strong team and business during his time with us, and we wish him all the best", the statement read. He succeeded Kirthiga Reddy at Facebook, who returned to the USA to take on a new role at the company's headquarters at Menlo Park.

Under Bedi, Facebook launched a similar but less controversial project called Express Wi-Fi initiative wherein the company partners with telecom companies, internet service providers, and local entrepreneurs to help expand connectivity to under-served locations.

According to his LinkedIn profile, Bhushan joined Facebook in April 2015 from Samsung Electronics.

Prior to that, Bhushan was a part of Hindustan Times, where he spent several years working first as the COO of Livemint and later as the VP Digital of HT Media.

An engineering graduate from University of Pune and an alumni of Harvard Business School, Bedi officially started at Facebook in July 2016. He replaced Kirthiga Reddy as the managing director for Facebook India previous year.

"For me, five trends - geographic shift in mobile user growth, Internet is mobile and mobile is Internet, connected device explosion, platform economy and moving to a network level from the mobile ecosystem - are driving the change in the country", Bedi said recently at a Facebook event in the capital. As a part of the Asia Pacific leadership team, his role was to lead the company's business operations in the South Asia region.

These efforts seem to have come to fruition, now that India has overtaken the U.S. to become the social networking platform's largest country-based audience.

During his tenure as head at Faceebok India, Bedi focused on expanding the business by building engagements and strategic partnerships with brands and agencies.