The channel is part of the Outdoor Sportsman Group which is a subsidiary of Kroenke Sports & Entertainment, the majority shareholders of Arsenal. Kroenke should stick to football if he wants to be involved in sport.
My Outdoor TV was launched in the U.S. in 2016 but was made available on the weekend and will allow subscribers to watch thousands of hunting, shooting and fishing shows for around £7.60 a month.
Animal rights groups and some section of the public condemned the channel that shows regular hunting programmes including killing of elephants, lions and other wild game primarily in Africa.
Stan Kroenke owns 67 per cent of the London Premier League club's shares came under fire for launching an online streaming platform which promotes trophy hunting. The channel has also been dubbed the "Netflix of the hunting world" by its supporters, who are willing to pay $9.99 [£7.60] a month for the subscription.
But channel spokesman Simon Barr told The Times: "MOTV will present ethical, fair chase hunting, and as long as it's legal it will be on there".
MOTV says that it will only broadcast "ethical hunts".
"The channel claims to show "ethical, fair chase and legal" hunting".
"I'm sure people won't like all the content on MOTV, but it won't be censored", Mr Barr added.
The launch has been condemned by Philippa King, the chief operating officer of the League Against Cruel Sports, who has called on the Outdoor Sportsman Group to "tread carefully" with its United Kingdom platform.
Kroenke oversaw the launch of the channel at a Game Fair in Hertfordshire but the app has been slammed for glorifying hunting as bloodsport.
Supporters of trophy hunting argue that the tens of thousands of dollars paid for the sport go toward conservation efforts.
Chris Pitt, deputy director of policy campaigns and communications for the League Against Cruel Sports, dismissed this however, stating: "The reality of trophy hunting is that a lot, if not most, of these animals will not be killed cleanly, they will suffer long painful deaths - and so on the welfare argument alone, hunting like this should be banned".
"Mr Kroenke could do the world a great favour by stopping peddling this kind of sickening TV and turning his focus on helping animals".
Pietersen has been joined by other famous names who have taken offence at the launch of the channel, which includes one programme in which animals are depicting being shot and killed with a bow and arrow.