First off, a world record was broken which spanned across 6 different countries.
Taking a Guinness World Record under its belt (although it will hope it can emulate the success at box office) the studio gathered hordes of people as emoji across London, Dubai, Moscow, Dublin and Sao Paulo, marking World Emoji Day (17 July) in the most apt way. An adjudicator for Guinness World Records confirmed the new title for the Largest Gathering of people dressed as emoji faces simultaneously across multiple venues.
Thousands of people all across the world dressed as massive emojis and celebrated together.
Emojis have quite an extensive history.
On Facebook, which sees just 60 million emojis posted each day, Americans (and Indonesians, too) preferred the rolling on the floor laughing emoji. From food, transportation, an assortment of wild and domesticated animals to social platforms, weather and many emoji's are available.
The Emoji Movie hits United Kingdom theatres 4 August.
The Emoji Movie features the voices of T.J. Miller, James Corden, Anna Faris, Maya Rudolph, Steven Wright, Jennifer Coolidge, Jake T. Austin, Christina Aguilera, Sofia Vergara and Sir Patrick Stewart.