It's not often that Guinness World Records are set during the launch of a new vehicle, but moments after the new Jaguar E-Pace was unveiled in London last Thursday, it leapt into the Guinness World Records by making a 15.3m-long jump, complete with a 270º "barrel roll".
But all that said, Jaguar has been clever with the pricing, ensuring there's good headlines to grab the interest of buyers (Jaguar expect 80 per cent of E-Pace buyers to be new to the brand) and a big spread of specs and options to optimise their bottom line.
First deliveries are expected in 2017 and observers are confident that the auto will become the brand's best-selling model, taking on the Audi Q3 and BMW X1. The engine line-up will include a 300PS petrol unit producing a 0-60mph time of under six seconds.
"Styling is a mix of the two Fs - the aforementioned SUV and the sleeker F-Type - with sweeping roofline, distinctive Jag grille, muscular panels, short overhangs and powerful haunches", says Independent. The model's expected volume has made it impossible to incorporate its production into Jaguar plants that are close to capacity.
The information stating that the E-PACE will be the first Jaguar model to benefit from an exclusive range of Ingenium petrol and diesel engines.
But that headline starting price will only buy you the entry-level E-PAce D150 manual with front-wheel drive. They'll be greeted by a 12.3-inch digital instrument cluster, 4G Wi-Fi hotspot for up to eight devices, a new generation head-up display, and the 10-inch Touch Pro infotainment system.
In case you missed it, Jaguar revealed the E-Pace and had the vehicle do a barrel roll stunt to set a Guiness World Record. Next year, Jaguar is slated to reveal their first ever electric SUV, the I-Pace next year.