Essential Phone coming to United Kingdom, followed by Western Europe and Japan


Brian Wallace joined Essential in December to head up marketing. Previously, Wallace and Fouché worked at augmented reality startup Magic Leap, while Wallace also helped establish the "Next Big Thing" campaign for Samsung's US smartphone launch.

However, all the more imperatively, the Essential phone does not bear any marking.

Essential's chief operating officer Niccolo de Masi told the publication that a United States release for the anticipated device is "imminent", while once again confirming that the Android-powered smartphone will be sold with no pre-loaded applications with "trend setters and technology seekers" meant to be the company's target market.

Internally, the phone sports its share of high-end specifications, including a 2,560 x 1,312-pixel display and a Snapdragon 835 processor. The Essential phone is now on the cutting-edge of features in terms of design, as it features a display that is cut out from the top to accommodate for the camera and it also features modular compatibility, for the addition of extra accessories like the 360-degree camera. Essential COO Niccolo de Masi sat down with FT for a brief chat and revealed that bit about launch and also threw in some global plans.

The launch will take place this year, according to the report, with the UK's largest 4G network EE said to be among those in contention to exclusively carry it.

Read: Who Is Essential's Andy Rubin?

For Rubin, Essential is far from his first time in the smartphone market.

But after missing its initial June U.S. launch date, Essential is playing catchup to bring its Essential Phone smartphone to market.

Meanwhile, after Essential missed its initial shipping window a few weeks, ago, Niccolo de Masi, chief operating officer of the company, stated that the phone's release in the U.S. is "imminent". At Google, Rubin helped foster the growth and development of Android into a major mobile operating system.