The sky's no longer the limit when it comes to Amazon's cloud. While many customers may never even exceed the 1TB threshold, there are likely more than enough people with tons of files to store that offering a cheap unlimited option can become unsustainable for many providers, or cloud storage providers probably wouldn't employ this tactic as often as they do. From today, two storage plans will be offered: 100GB for $11.99 per year and 1TB for $59.99 per year. All users will now also get 5GB of cloud storage for free, the company said. However, Amazon's plan is still a healthy competitor once you factor in unlimited photo storage and while this plan does include RAW files, it is limited to only Nikon NEF and Canon CR2 files.
As a personal user of Amazon's unlimited storage, this is a major letdown. In 2014, Microsoft announced unlimited OneDrive storage for Office 365 subscribers, declaring that "storage limits just became a thing of the past". If you are a Prime member or own a Kindle Fire, then Amazon provides free and unlimited photo storage. Year-to-date, AMZN has gained 34.70%, versus a 9.48% rise in the benchmark S&P 500 index during the same period. The offer was available for Amazon Prime customers who signed up for "Unlimited Everything" account, and the storage was not capped in any manner. If you've got the unlimited storage plan you'll keep it until your current subscription expires. After that, you'll automatically be billed for the 1 TB plan that costs $$59.99 per year if you have auto-renew turned on and less than 1TB of data stored in your account. This change is only for those subscribed to Amazon Drive. Customers with auto-new disabled or more than 1TB of data will need to opt into a new plan.